Warburtons’ range of rolls sporting Halloween-themed packaging are back for the autumn festivities.
The seasonal pack design, featuring blue and red colours, is available across four skus: six packs (rrp £1.19), eight packs (rrp £1.27) and 12 packs of sliced white rolls (rrp £1.93) plus, for the first time, six packs of sliced hotdog rolls (rrp £1.28).
In stock for a limited time until 9 November, the limited-edition rolls are targeted at families and those celebrating Halloween with a big party that requires a number of fillings.
Darren Littler, innovation and product marketing director at Warburtons, said: “Halloween is a key seasonal event in the retail calendar, so we’re excited to be bringing back our spooktacular packaging for our white rolls and hotdog rolls to help Warburtons stand out during the sales period.”
