Warburtons has launched a £2.4m marketing campaign with the aim of driving sales in the bakery category. Integrating TV sponsorship, press, radio and online advertising, the campaign will focus on ‘the secret to making lunchtimes special’ by educating consumers about the brand’s range and encouraging them to think more creatively about their lunchtime experience. The brand will sponsor the new ITV1 weekday show There’s No Taste Like Home, hosted by celebrity chef Gino D’Acampo. It will air until the end of November.

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