Warburtons has unveiled new football-themed packaging to celebrate this summer’s major football events.

The new packaging features a red and blue football shirt design across five skus including: 6 pack Hot Dog Rolls, 6 pack Seeded Burger Buns, 12 pack Sliced White Rolls, 8 pack Sliced White Rolls, and 6 pack Sliced White Rolls.

Darren Littler, innovation and product marketing director at Warburtons, said: “This summer is an exciting time for sport and especially football, so at Warburtons, we wanted to get involved too.

”That’s why we’re hugely excited about revealing the new packaging, which will support retailers and capitalise on this summer’s major sporting event by exciting consumers and providing the perfect solution for football-themed displays – encouraging consumers to celebrate the upcoming season with our rolls, whether at a BBQ with friends and family or at indoors in front of the game.”

The new football-themed packs are available now until July 16. All skus are available to convenience stores and wholesalers.