Weetabix is furthering its message of giving the nation The Weetabix Advantage with the launch of a new £1m TV advertising campaign, in partnership with ITV and its flagship quiz show, The Chase, running from 1 August until 30 September.
The adverts, which will appear in a variety of 10-second and 20-second variants at primetime moments between each show’s finale, feature all six Chasers, as well as the iconic yellow packs of Weetabix Original and Chocolate cereals. Each is specifically tailored to fit the natural progression of the show, highlighting a bowl of Weetabix as the key ingredient for either the contestant – or Chaser’s – success. The new partnership will be amplified on social media with fun and engaging content posted on Weetabix and The Chase online profiles.
Lorraine Rothwell, head of brand at Weetabix, says: “We’re extremely proud to launch our new campaign with ITV and The Chase – we couldn’t think of a better partner for our brand message and values. Combining the benefits of a nutritious and wholesome bowl of Weetabix with the dedication and skill to beat one of the UK’s most-loved and hardest quiz shows was a no-brainer.”
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