Weetabix’s partnership with The Football Associations of the home nations and Republic of Ireland is returning this summer with a major new on-pack promotion just in time for football season.
Running from 31 May to 30 September across products from Weetabix’s HFSS-compliant portfolio, including Weetabix Original, Weetabix Crispy Minis, Weetabix Protein and Weetabix On The Go, the brand will offer ‘money can’t buy’ prizes.
Prizes include tickets to international fixtures across all five nations, signed shirts, football equipment and Weetabix vouchers.
Outer cases for the wholesale sector will be updated to feature football assets, and the packs will be widely available for the convenience channel.
Weetabix is also helping to nurture grassroots football as the lead partner of The Football Associations’ girl’s participation programme, ‘Weetabix Wildcats’, which helps girls aged 5-11 who want to get involved with football. Weetabix is working with Wildcats to help them learn more about the importance of breakfast and make healthy, tasty choices.
It is also title partner of the Football Association Wales Trust grassroots girls’ football initiative, ‘Huddle, powered by Weetabix’.
Lorraine Rothwell, head of marketing at Weetabix, said: “We’re proud to be championing women’s football and will be featuring women’s players from all five nations on our packs and point of sale. Last year’s partnership with the Football Associations brought in new customers to Weetabix and we’re expecting big things again.
“With the UEFA Women’s Euros 2022 taking place in England, the nation will be buzzing with football fever. Combine this with incredible prizes on offer and our ongoing sponsorship of grassroots football, we expect this to excite, engage and inspire shoppers. The partnerships give us an opportunity to encourage people to have a proper breakfast to set them up for a massive day supporting their team, whether they are at home or on the move.”
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