Westons Stowford Press Cider has launched a new TV ad with the brand’s new strapline “100% local home-pressed apples”.

The £1.5m TV ad, which airs nationally this week  forms part of Westons £2.5m investment into the brand this year.

Filmed entirely at Westons Cider Mill and the surrounding Westons orchards in Herefordshire, the ad follows the journey of Stowford Press Cider from apple blossom through to the glass. The aim of the ad is to bring to life the authenticity of the Stowford Press brand and hero the new strapline, “100% local home-pressed apples”.

The new strapline will also feature across all Westons packaging from September, including its 500ml can and bottle formats as well as new Stowford Press drip mats in the on-trade. A new watermarked apple design will also feature across the 500ml bottle and can. The new strapline will also be introduced across all Stowford Press glassware from September, as well as a new pint and half-pint glass shape.

Stowford Press has also just signed a two-year deal to become the Official Cider of Warwickshire County Cricket Club and Edgbaston Stadium, which will see the premium English cider brand showcased to over 420,000 consumers at the venue in the next year alone.