WKD is to extend its association as the Official Alcohol Partner of Love Island by collaborating for a further two series in 2023.
WKD is to be the Official Alcohol Partner for both Series 9 (January – March) and Series 10 (summer). Plans to leverage WKD’s exclusive Official Alcohol Partner status and maximise the tie-in will kick-off in January with Series 9 and will include social, digital and influencer activity.
The 2023 association will mark the third consecutive year that WKD has partnered with Love Island, with previous linkups being positively received by consumers and customers alike.
Alison Gray, head of brand – WKD at SHS Drinks, said: “The success of the partnership is a key reason behind WKD’s impressive recent performance. Consumers and stockists can look forward to another year of fun, innovative Love Island-related activity from WKD and, with two Love Island series in a year for the first time ever, we’re doubly happy and doubly confident that this really is a win: win, win: win scenario.”
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