Wow has launched a new range of 750ml sharing size bottles for its activated charcoal health drinks portfolio.
The new line-up is designed to target additional consumption occasions and marks the first time the brand has launched a product outside of an on-the-go format.
Wow’s activated charcoal drink will be available soon in the new larger size (rrp £3.50) alongside the regular 250ml portion. Flavours include Lemon & Ginger, Lemon & Mint and Raspberry.
Oliver Dickinson, founder of Wow, said: “At Wow, we are constantly thinking of ways we can innovate our portfolio to answer the changing needs of the consumer.
“We found that there was demand for a larger, sharable portion of an activated charcoal drink as well as on-the-go 250ml portion. It is a great way to open up our drinks to new consumption occasions, including families. We are delighted to be able to offer both of these in the British and French market.”
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