Yazoo is launching a new milk drink range with no added sugar or artificial sweetener.

After more than two years in development, new Yazoo No Added Sugar will be available to wholesalers and convenience retailers from September 2016. The new range is the first milk drink of its kind to contain only naturally occurring sugars and no artificial sweeteners.

The fresh semi skimmed milk used contains approx. 5% milk sugars called Lactose. By harnessing an advanced manufacturing process which splits the Lactose into Glucose and Galactose, FrieslandCampina has created a taste that is four times sweeter than Lactose. That means there is no need to add any extra sugar or artificial sweeteners.

Tthe new product is being launched in three variant -: Strawberry, Banana and Toffee - in a 200ml bottle (rrp 50p for 200 ml single serve or £1.60p for a pack of four).  

To support the launch, there will be a heavyweight marketing campaign to drive distribution, awareness and trial. The activity will include PR and social media targeting mums as well as sampling.

Tracey Barney, managing director, at FrieslandCampina UK said: “As a world class dairy company, we focus on producing healthy, nutritious, well-balanced and delicious dairy products. Yazoo No Added Sugar is the result of a significant £1 million investment and two years of research and product development. 

”We are setting our sights on delivering an incremental £7 million in value sales from YAZOO No Added Sugar in the first year.”