Flavoured milk drink brand Yazoo is launching its brand new SoooOO Tasty campaign running across outdoor and digital, to target 16 – 24 year olds on-the-go.

From July to September, Yazoo will be shouting about how tasty it is with the brand new advertising campaign across six sheets, YouTube, Facebook and Instagram, supported further by shopper and sampling activity. The audience will see bottles of delicious chocolate, strawberry and banana Yazoo being stolen by comical items. From an umbrella to BBQ tongs and even a drone!

Richard Duplock, Yazoo marketing manager at Friesland Campina, said: “Flavoured milk is a taste-driven category and the new Yazoo campaign puts taste at the very forefront of the creative with the objective of enticing new consumers into the growing flavoured milk drink category.”

Yazoo is currently outgrowing the market +16% (vs 3%) and as a brand is worth £55m (IRI InfoScan Volume Sales, 52 we 26.5.18). Earlier this year the flavoured milk brand launched a new flavour - Choc Mint which has already been hugely successful across the convenience channel.

The new digital SoooOO Tasty campaign is estimated to reach 5m young adults and six-sheets will be showcased across 1,450 sites nationwide from 30th July until 12th August, with the digital section running from 23rd July until 16th September.