A South West Spar group is the latest independent retailer to partner Deliveroo to offer alcohol through its delivery service.

The Chartman Group’s Magdalen Road store in Exeter will be supplying beer and cider throughout the city via the Brew House brand on Deliveroo’s app and website.

The store will initially be offering a core range including 10 lines of beers and ciders.

“I’m excited to be on board with this potentially game changing opportunity,” director Clive Sheppard told C-Store. “I’m hopeful this will bring us incremental sales, and also a footprint into the rapidly advancing digital revolution.” He said he was still awaiting confirmation of the launch date.

Elsewhere, High-profile retailer Paul Stone is set to become Deliveroo’s alcohol supplier for Manchester, while other store owners are looking to follow suit.

Four of Paul’s city centre Spar stores, including his university store, will supply a bespoke range of 80 premium lines, including accompanying mixers and snacks. The service will be branded as The Drinks Factory and no Spar own-label products are available. The service is due to go live at the end of this week.

One Stop franchisee Sunder Sandher will supply to Deliveroo around Leamington Spa, while Binny Amin tweeted that he was hoping to deliver from his Londis store in Kent.

Meanwhile, Heineken is allowing shoppers to order beer and cider from c-stores via the Brew House brand within the Deliveroo app.

Brew House will launch across 15 of Heineken’s Star Retailer customers in London and will be rolled out nationwide by the end of the year.

Craig Clarkson, off-trade and category director at Heineken, said: “We identified the service as the perfect partner to help our customers fully embrace the digital revolution and boost their sales.”