Visually, the store’s exterior is stunning with a beautiful array of plants that account for £3,500 worth of sales in the summer.
And inside, the store is just as impressive. A new Boston Donuts unit and oven-baked food to go offering has resulted in a 300% uplift in hot food sales.
The team pay close attention to cross-category merchandising, locating sauces with meats, and crisps next to beer. Staff motivation is strong with employees given targets and rewards for their own categories.
