JTI extends Silk Cut family with slim capsule cigarette

JTI is extending its Silk Cut cigarette range with the launch of a super-slim capsule variant.

Available from 1 March, Silk Cut SuperSlims Choice taps into the growth of the capsule cigarette segment, which has increased by 543% in the last year according to JTI and now boasts a 5.9% share of the total cigarette category.

Silk Cut SuperSlims Choice will replace the existing Silk Cut SuperSlims range, which consists of the Purple and Menthol products. 

Silk Cut SuperSlims Choice contains 20 super-slim cigarettes and has an rrp of £8.25.