What is the biggest opportunity in soft drinks this summer?

Soft drinks have always been important for the convenience channel, but last year in particular the category shone with on-the-go soft drink occasions presenting a sales boost of £8,400 per year for each convenience store in the UK today.¹

Find out more as Britvic’s head of channel development, Reena Bilakhia, reveals the biggest opportunities for convenience stores this year and outlines how working directly with suppliers can help retailers take their rightful slice of the sales opportunities available.

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¹Britvic IC Category Vision January 2023. Impulse size of prize based on NielsenIQ RMS, MAT 2022 Impulse share of soft drinks (40%) multiplied by Britvic market opportunity.}