Tech company Jisp is to launch its Jispmas seasonal campaign to drive additional sales for its brand and retailer partners, and special savings on a range of products for its shoppers.
First introduced two years ago, the scheme proved a huge success for retailers, creating added opportunities for engagement and incremental sales. Redemptions of the Jispmas promotions through the Scan & Save app jumped by 877% in 2023 versus its inaugural year, with retail sales also jumping 807% year-on-year.
The campaign provides two opportunities to promote a different special deal daily for a period of 12 days in both November and December and this year features brands such as Brewdog, Asahi, KP Snacks, Pladis and Hovis.
“Jispmas has performed extremely well for us over the last two years providing added theatre and increasing the opportunities for brands to get their products in front of customers with a tantalising discount to aid purchase,” said Jisp’s marketing and communications director, Alex Rimmer.
“The campaign has delivered improved results each year and has been proven to secure an uplift in sales across the promoted products for both brands and retailers.”
Jisp’s Scan & Save still runs promotions through the three-week promotional periods, but the special Jispmas deals receive additional daily promotion providing added value for brands.
The deals are communicated through Jisp’s omni-channel retail media platform, comprising targeted emails, push notifications, in-app pushes, digital advertising, social media and more.
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