In his end of year message, Nisa’s managing director Peter Batt outlined how shopper behaviour has changed and how the symbol group will be focusing on supporting retailers on price.
“The past 12 months has been extremely tough for everyone in the market with inflation, the cost-of-living crisis, and the worst summer on record for a number of years,” he said. “Shopper behaviour has totally changed, and own brand has become more and more prominent which has been great news for us because our Co-op own brand range is a fantastic proposition. Over 90% of our retailers and partners are investing in Co-op own brand and we’re looking forward to some brand-new products and even better availability in 2024.
“From a Nisa perspective in 2023, price investment has been at the forefront of our thinking, and we’ve made a significant number of investments in several key categories including beers, wines and spirits, tobacco, and confectionery. We will continue to do that to ensure we have market leading prices. The feedback we receive from our customers is vital and that is telling us we are going in the right direction, but we still have work to do.”
He explained other plans for 2024 including work on rebates and retail crime. “We are also relaunching our Fresh Rewards rebate scheme at the start of next year. We’ve listened to our customer feedback and the main request was for simplicity. Hopefully we have delivered that with the change to a spend based rebate having listened to the feedback from the trial.
“Another important issue to address from 2023 is retail crime and I’m very proud that the Co-op and Nisa have been at the front of this campaign. We’ve been highlighting to the Government and all MPs just how important colleague and customer safety is and you’ll see the differences we are going to make in 2024.”
As well as the challenges, Batt highlighted the opportunities for 2024. “There is also an opportunity for smarter digital opportunities with shoppers now looking at home delivery options or looking at how they can shop in a different way. We are excited because we’ve got great partnerships, including a new agreement with Just Eat, to give us the platform to look in a more progressive way at how we interact with both our shoppers and our customers.”
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