Spar’s national brand campaign ‘Big Deals of Christmas’ is back, launching in Scotland stores on 17 October and England and Wales stores from 31 October.
This year’s campaign aims to drive shoppers into stores over the holiday season by offering market-leading promotion offers on major brands.
The retailer will also provide recipe ideas, cocktail inspiration and festive tips to help make the holiday season extra special.
Running until 1 January 2025, Spar is encouraging stores to engage with the campaign’s social media content.
Due to popular demand, Santa Claus and his elves, Norty and Näice, will return, spreading festive cheer to SPAR shoppers nationwide. This year, there will be new animations and additional elements in the POS kits to help guide shoppers through the deals.
Spar is also offering two tickets to the 2026 national Spar conference in Abu Dhabi for the store with the best in-store display or customer engagement.
Ian Taylor,Spar UK retail and brand development director said: “Launching this footfall-driving marketing initiative is crucial, especially at this time of year. It helps our SPAR retailers attract more customers, boosting sales and ensuring they remain competitive during the busy holiday season. We have worked with some of the biggest market-leading brands to ensure our retailers have engaging promotions and tailored offers that will bring shoppers into SPAR stores.”
The Christmas campaign will be supported by a national media plan including a £200,000 digital spend, in-store POS displays, digital screen promotion, social media support, and TV advertising on STV in Scotland.
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