Absolut vodka has released its Andy Warhol inspired bottle to retailers.
Following the previous global launch of the bottle, on 1 October 2014, into Prestige stores such as Harvey Nichols and Selfridges, it is now available to impulse, grocery and wholesale retailers, priced at £18.79 rrp.
Adam Boita, marketing controller for Pernod Ricard UK, said: “Absolut continues to grow ahead of the total vodka market in both the on and off trade and is in the perfect position to inject further growth and innovation into the category by engaging consumers with its commitment to art and creativity.
“Sales of the new bottle will contribute generously to The Andy Warhol Foundation’s endowment from which it has distributed $250,000,000 in grants supporting contemporary art.”
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