New packaging and campaign for Freixenet sparking wine

Freixenet has unveiled new packaging and a £1m marketing campaign for the brand.

The new pack design on the Cordon Negro bottle features a sharper brand logo and bolder neck design. It will be extended to the rest of the Cordon range over the coming months.

The ‘Be Freixenet’ campaign includes outdoor advertising, consumer press and digital 
activity, and runs from now until next year.