Rekorderlig has extended its range to include a limited edition apple and guava variant.
Available for the summer, it is hoped the new variant will help further grow the flavoured cider category which saw a 63% growth in value sales last year (CGA Brand Index).
Customer markerting manager Linsey Adams said: “Premium flavoured ciders have experienced phenomenal growth over the past couple of years and this is a trend we expect to continue as consumers seek innovative and premium brand and experiences.”
The launch is being supported by a multi-million pound advertising campaign and social media activity.
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