Food and drink on-the-go is back on-trend but consumer habits have evolved, meaning they want choice, including healthy, as well as speed, innovation and value.
In this video, Ieuan Evans, senior brand manager for Instant Consumption at Britvic, shares his insights into the booming soft drinks on-the-go category and outlines what retailers can do to ensure they have that unique proposition. Plus, Neil Godhania, store owner of Neil’s Premier in Peterborough, explains how he is responding to this buoyant demand.
Delve into five key tips from Britvic that can help retailers capitalise on the instant consumption opportunity to grow their soft drinks sales.
For more information, advice and support, visit AtYourConvenience.com
Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 39 much-loved brands sold in over 100 countries.
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