Ready-to-drink (RTD) cocktails offer a unique opportunity for convenience retailers to maximise sales in the summer months. It’s a category that has already seen major growth in recent years, with RTD sales in convenience at £16 million last year, growing 29%, so there’s plenty of opportunity for retailers to cash in.

And with cocktails being one of the most versatile segments, we spoke with Ben Anderson, Funkin’ Cocktails marketing director and Dean Holborn, owner of Holborns Limited, to learn more about the major trends within the RTD cocktail market and gain their insight on how to make the most of this opportunity in-store.

Watch this video to get exclusive advice on how to appeal to a diverse range of customers, including that younger consumer, with an innovative RTD cocktail range that can help boost sales.

 

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1 Nielsen PRE MIXED ALCOHOLIC DRINKS 27.01.24

FUNKIN COCKTAILS, the UK’s number one cocktail brand, has been mixing up great cocktails since 1999. With a mission to make consistently great tasting cocktails available to all, FUNKIN COCKTAILS uses only the finest bartender quality ingredients and real fruit in all its products to ensure consumers and bartenders alike can serve up the perfect cocktail every time. In April 2023, FUNKIN COCKTAILS became the first UK cocktail brand to achieve B Corp certification. With a commitment to making the best cocktails while doing the best for people and planet, FUNKIN COCKTAILS is focused on remaining a force for good in the industry.View full Profile

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