Asahi debuts new summer campaign for Peroni Nastro Azzurro’s Stile Capri

Asahi UK has unveiled a summer of retailer and marketing activity for Peroni Nastro Azzurro’s Stile Capri.

For convenience retailers, the brand is running sampling and engagement activity with Parfetts and Bestway.

The brand will also be giving away more than 150,000 samples of Stile Capri this year through retailers such as Waitrose and Tesco, as well as quick commerce provider Zapp.

Rob Hobart, marketing director at Asahi UK, said: “When we launch new products, it’s critical for us to support them long-term and ensure they are genuinely growing the category and offering something that the customer is looking for. We’re urging retailers to stock up on Peroni Nastro Azzurro Stile Capri to make the most of our investments. Our summer activity for the wider Peroni Nastro Azzurro brand will only build on this momentum.”