Boost Drinks has reintroduced £1 PMP to all flavour SKUs in its Juic’d range as a permanent price change.
The move highlightes the brands commitment to offering great value and responding to feedback from retailers and consumers alike.
Boost Drinks said it recognises the unique advantage that PMPs offer to convenience and wholesale retailers by providing customers with a sense of getting better value and a point of difference not typically found in larger stores.
The decision to reintroduce the £1 PMP has been designed to align with market trends, as the 500ml segment is experiencing a +20% growth within the Energy Drinks category and remains the largest selling segment within soft drinks, according to Circana.
Adrian Hipkiss commercial director at Boost Drinks commented: “By repositioning Juic’d PMP at £1, we are enabling retailers to attract more customers, drive higher sales volumes, maintain healthy profit margins, and build strong customer loyalty, all while staying competitive to the market.”
The 500ml Juic’d £1 PMP repositioning is now a permanent price change.
This hopes to ensure that independent retailers can still enjoy great cash margins while customers benefit from the same excellent taste and value.
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