Boost Drinks is introducing a new limited-edition sugar free variant to its energy range, Cosmic Glow.

The new sku contains a mix of grape and cherry and will join the eight existing flavours in the Boost energy drinks range this September. The new drink will be pricemarked at 49p and is designed to appeal to consumers looking for deeper flavours in the winter months.

The limited-edition Cosmic Glow variant features a vibrant, neon packaging design that differs from other Boost Energy products in order to give it stand out on shelf. Cosmic Glow has been designed to make an impact in convenience stores.

Simon Gray, founder and managing director of Boost, said: “At Boost, we’ve been keeping a close eye on consumption and flavour trends, working hard to develop a new product that works for independent retailers and consumers. Not only do the flavours of Cosmic Glow work well in the winter months, but its vibrant flavour mix is also the perfect option for the increasing number of consumers opting for a non-alcoholic drink option during festivities such as Bonfire Night and Diwali.

“We’ve enjoyed great success with the launch of our other limited-edition variants in the past, as we know bringing new options to the market helps build strong relationships with consumers. We also want to do everything we can to support retailers, so we’ve given it a great price that ensures a strong return for retailers. Cosmic Glow is also sugar free, giving you more options for those shoppers who are looking for lower sugar alternatives.”

The launch of Cosmic Glow will be accompanied by a marketing and PR campaign and retailers will have access to a range of POS, with exposure to in-depot displays to highlight the product in cash and carrys.

The new marketing and PR campaign will include a video campaign across Boost’s social media platforms and outdoor media advertising. Boost will also be giving away samples at student nights and in student accommodation across Northern Ireland.

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