Teremana Tequila, founded by Dwayne ‘The Rock’ Johnson and co-owned by Mast-Jägermeister SE, is set to launch in the UK this year.
Distributed exclusively by Mast-Jägermeister UK, Teremana will be available across UK on and off-trade venues and retailers from June 2024.
Teremana Tequila is available in three expressions – Blanco, Reposado, and Añejo(rrp: £40).
Managing director Mast-Jägermeister UK Michael Cleary, added: “Bringing Teremana Tequila to UK shores marks a significant milestone for Mast-Jägermeister UK, which is in its 10th year as a dedicated subsidiary of Mast-Jägermeister SE. Not only is Teremana Tequila a product of craft and attention to detail, but it has a great story and ethos behind it too.
“We look forward to leveraging our experience and network as a distributor as well as part-brand owner to fully maximise Teremana’s potential in the UK.”
Founder of Teremana Dwayne Johnson, added: “To now be able to ‘Share the Mana’ with the UK is a privilege and marks a new chapter for us in creating this legacy brand I envisioned. The UK is a special place for me, and I can’t wait to ‘Share the Mana’ over many Teremana toasts in years to come.”
Mast-Jägermeister UK will be supporting the Teremana Tequila UK launch through a comprehensive, multi-channel marketing programme. This includes an outdoor campaign across London and other key cities and a social media ad campaign. The support extends to both on and off-trade channels, featuring awareness-driving activity and consumer-targeted experiential events introducing the People’s Margarita. Furthermore, there will be continuous trade PR support and the organisation of trade events throughout the second half of 2024.
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