Diet Irn-Bru has changed its name to Irn-Bru Sugar Free and is set to return to TV for the first time in five years.
The name change will be accompanied by a packaging revamp and supported by a heavyweight marketing campaign to create greater awareness of the product. The four-week multimedia campaign starts on February 14 in Scotland.
tel: 01204 664295
The name change will be accompanied by a packaging revamp and supported by a heavyweight marketing campaign to create greater awareness of the product. The four-week multimedia campaign starts on February 14 in Scotland.
tel: 01204 664295
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