Ready-to-drink (RTD) tea brand Lipton Ice Tea has received a pack redesign and the core range has been reformulated to reduce its sugar content.
Lipton Peach and Lipton Lemon have had a 33% reduction in sugar, while Lipton Green Mint & Lime contains 29% less sugar. The drinks come in 500ml bottles with an RRP of £1.85.
Britvic was keen to offer consumers a lower sugar alternative, given that half of shoppers say they are actively reducing the amount of sugar they consume (Mintel).
Lipton Ice Tea’s value grew +27% in 2022 (NielsenIQ) and the reformulation taps into the 50% of shoppers who choose food and drink products with reduced or no sugar content (Mintel). Britvic claims that RTD tea represents a trade up opportunity for retailers, holding a price point of £2.43 per litre on average, versus the wider soft drinks’ £1.34 per litre (NielsenIQ). This represents a premium option for consumers, and allows retailers to offer a full range of soft drinks which caters to multiple tastes and wallets, states the firm.
The new Lipton Ice Tea recipes are the latest lower sugar offering from Britvic, with continued innovation and reformulation programmes enabling the company to offer consumers healthier choices as part of its Healthier People sustainability agenda. In 2022, this meant 96% of its innovation launches were low or no calorie drinks – with an average of around 14 calories per serve across its Great Britain portfolio.
No comments yet