VK is launching a new zero sugar range to the UK off-trade.
VK & SODA comes in two fruity flavours – VK & SODA Berries, and VK & SODA Lime. Each VK & SODA 330ml can contains 69 calories, fewer than the iconic VK range, and zero sugar.
Charlie Leaver, head of brand at Global Brands said: “VK & SODA is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 69 calories in the new 330ml format and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.
“We’re absolutely thrilled to release this true innovation for the category – a product enticing the rapidly growing segment of health-conscious consumers, with the full flavour and taste that VK delivers.
“Following brilliant feedback from VK fans in trials across NUS venues and nightclubs, and a successful entry into the off-trade through insertion in Tesco Mixed Packs, we’re thrilled to bring VK & SODA to the masses in a convenient canned format.”
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