Maxxium UK has launched Red Stag by Jim Beam, the first flavoured bourbon for the UK market. Red Stag is made with four-year-old Jim Beam bourbon whiskey, slowly infused with natural black cherry flavours to produce a "sophisticated, well-rounded taste". It is aimed at 18- to 24-year-old professional males.

rrp: £21.75
tel: 01786 430500

Topics