Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of PMPs for its Jack Daniel’s and Coca-Cola ARTD.
The range has been designed to “help convenience retailers provide visible value to shoppers and drive sales”.
The 330ml price-marked cans of Jack Daniel’s and Coca-Cola Original Taste and Jack Daniel’s and Coca-Cola Zero Sugar will roll out across stores today with a price-mark of £2.39.
PMPs are growing in importance within independent and symbol convenience stores, according to Lumina Intelligence, as they deliver reassurance to shoppers that they are getting value for money and in turn this can help drive rate of sale for retailers.
Elaine Maher associate director of Alcohol Ready-to-Drink at CCEP GB, said: “Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36m worth of sales achieved since launch last year. In fact, Jack Daniel’s and Cola-Cola Original Taste is already the No.1 SKU in the ARTD category, and a must-stock for convenience retailers.”
The arrival of the price-marked cans will be supported by POS materials and digital assets via our trade website My.CCEP.com, alongside other items like fridge trays and clip strips.
The PMP launch follows this summer’s ‘Born Ready to Reunite with Your Crew’ campaign from Jack Daniel’s and Coca-Cola – with and without sugar – offering fans a chance to win £500 gig vouchers, and retailers a chance to win £2,000 for a summer social along with Jack Daniel’s and Coca-Cola merchandise.
Sampling will continue throughout the summer to drive trial and keep the brand front of mind with consumers.
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