KP Snacks has announced the expansion of its pricemarked range with the launch of Discos Prawn Cocktail in a £1.25 format, which coincides with the unveiling of a new look for the brand.
Boasting vibrant colours and a more dynamic look, the new packs are designed to improve stand out on shelf and will continue to support Discos’ growth, KP believes. Using the tagline ‘Feel the Zing’ to highlight Discos’ association with fun and tangy flavours, the new packs roll into stores this month.
Pauline Warren, heritage portfolio manager at KP Snacks, says: “Discos is a familiar and well-loved brand that’s been providing great tasting snacks for decades. We’re thrilled to be refreshing it with a bold packaging redesign, and by launching the Prawn Cocktail flavour outside of multipacks for the first time, we’re continuing to expand our pricemarked range with flavours and brands to engage shoppers and drive retailer sales.”
The new pack joins the brand’s existing pricemarked range, which features the ever-popular Cheese & Onion and Salt & Vinegar flavours.
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