Pernod Ricard is offering personalised whisky bottles for those looking to treat their dads this Father’s Day.
Consumers can obtain a label with a personal message when they buy a bottle of Chivas Regal 12-Year-Old, Glenlivet 12-Year-Old and Aberlour 10-Year-Old by entering the barcode and message at www.yoursignaturespirit.com. The label is then posted out to the consumer for them to stick on their bottle.
To support this initiative, Pernod Ricard has rolled out a ‘Here’s to Fathers’ campaign promoting its premium spirits brands across all channels through POS materials.
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