Peroni Nastro Azzurro 0.0% and Ferrari have announced a new global partnership in a move to elevate the racing experience for fans around the world.
To celebrate the partnership Peroni has launched 2,024 limited edition bottles of ‘Tifosi Nastro Azzurro 0.0%’, with each bottle individually number from 1 to 2,024.
A short film titled ‘The Brake In’ has also been released, featuring Scuderia Ferrari team drivers Charles Leclerc and Carlos Sainz who are seen entering the Birra Peroni brewery, following the direction of none other than Team Principal Fred Vasseur.
Paolo Lanzarotti chief executive officer at Asahi Europe & International said: “Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
Frédéric Vasseur team principal at Scuderia Ferrari said: “Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
Throughout the partnership, Peroni Nastro Azzurro 0.0% will be visible, including branding on the Scuderia Ferrari cars and driver uniforms. The Italian beer brand will also partner with Scuderia Ferrari to create social media content.
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