Batchelors has introduced new 89p price-marked packs (PMPs) across its Super Noodle and Pasta pots range.
Available now, the packs featuring an 89p recommended retail price-marked flash are: Batchelors Super Noodles: Chicken, Curry and BBQ Beef flavours and Batchelors Pasta ‘N’ Sauce Cheese & Broccoli and Chicken and Mushroom flavours.
Courtney Lewis, customer director for independent, convenience and wholesale at Premier Foods, said: “With the cost-of-living crisis forcing consumers to be even more savvy when shopping, offering value and delivering a strong, engaging message that provides shoppers with ‘value-confidence’ is more important than ever.
“We expect our new price-marked packs to help retailers drive sales by engaging shoppers through a strong value message on-shelf which in turn will help convert more impulse purchases and increase basket spend. By having a value price point captured on the pack we have also made this simple for Retailers to execute.
“We see these price-marked packs providing significant added value throughout the convenience supply chain. By stimulating increased purchase volume from consumers, we expect that retailers will sell through more volume, resulting in increased sales for them, and in turn, for wholesalers.”
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