Red Bull is broadening its no sugar offer with the global launch of Red Bull Zero, delivering Zero sugar and Zero calories.
Red Bull Zero aims to fill a gap in the current line-up, for a liquid closer to the taste of Original Red Bull Energy Drink that meets demand by delivering the same energy boost and taste, but without the sugar, targeting incremental category occasions.
The new can also compliments the Red Bull Energy Drink line-up, featuring the brands’ two most distinctive and recognisable assets – the core blue and silver rhombus design and the bull brand logo, along with a ‘New Taste’ flash. It will be available in 250ml plain (RRP: £1.65) and £1.60 PMC cans, 355ml can (RRP: £2.10), 473ml can (RRP: £2.60), 4 x 250ml (RRP:£5.40) and 8 x 250ml (RRP: £9.50) can multipack.
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