Energy drink Rubicon Raw is launching two promotions, including a ‘Win a Bike’ promotion exclusive to the convenience channel.
Running from 3 October until 15 December, the ‘Win a Bike’ promotion runs on POS that is available free to retailers and provides customers with a weekly opportunity to win a bike in the run up to Christmas. To request the free POS, email trademarketing@agbarr.co.uk with store details.
In addition, the energy drink is running on on-pack promotion on 4x500ml multipacks of the Orange & Mango and Raspberry & Blueberry flavours, which gives shoppers the chance to win an adventure holiday for two. Running until 18th November shoppers can enter via a QR code that appears on packs for the chance to win the holiday, plus one of 55 daily prizes including a Garmin Smartwatch and an American Tourister Backpack.
Rubicon Raw launched less than two years ago and has quickly made an impact on the energy drinks category, becoming the fourth largest flavoured big can energy brand in the market (IRI) and selling over 20 million cans (AG Barr Sales data).
“Rubicon Raw has had a phenomenal launch, quickly establishing itself as an important part of the category,” says Adrian Troy, Marketing Director at Barr Soft Drinks.
“60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers [IRI and Tesco Dunhumby] and current consumers are also buying Rubicon Raw more frequently than other brands in the market.
“The promotions will be supported by digital advertising and instore activation to engage a broad range of consumers and continue driving shoppers to fixture to increase category sales.”
Rubicon Raw is made with 20% real fruit juice and contains caffeine from green coffee beans and B-vitamins.
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