Starbucks’ festive red cups return

Starbucks is bringing back its red RTD chilled coffee cups of Caffè Latte and Frappuccino Mocha for Christmas.

The brand claims that 34% of Starbucks’ RTD sales are in the three summer months, meaning that there is a huge incremental opportunity to drive out of season sales. 

Laura Scott, senior commercial marketing manager says: “Mirroring the Starbucks’ Coffee Houses, Starbucks Red Cup RTD truly marks the start of the festive season for many consumers. Not only does the eye-catching Christmas themed design offer some festive fun to consumers, but it increases stand out on shelf, at a time when footfall to the chilled drinks fixture tends to be lower.”