Stella Artois partners with the Co-op and Water.org

The #PourItForward campaign, which aims to help provide access to clean water for more than 1.7 million people in the developing world, provides an easy way to contribute to ending the global water crisis.

For each limited edition pack sold, Stella Artois will donate 5p to Water.org, providing one person  with access to clean water for one month.

Stella Artois marketing director, Alexis Berger, said: “#PourItForward is our way of raising awareness of the lack of clean water for 884 million people, and asking consumers to support the cause in a way that is easy and uncomplicated for them.

“We’re incredibly proud of the work we’ve done to date, helping 1.7 million people in need gain access to safe water. But there is still more to be done and we strongly believe that, together with Co-op, we can play a key part in helping address the issue.”