BRITVIC has announced a range of new lines, packaging changes and activity for this year.
It will add two pure juice products to its portfolio this year.
Robinsons Smooth Juice, a juice blended with barley, and Robinsons Fruit Shoot 100% Juice will be launched in the second half of 2007.
Robinsons Smooth Juice is ambient and comes in apple, apple & blackcurrant and orange flavours.
Fruit Shoot 100% Juice is available in the same three flavours in a resealable bottle.
Britvic is also removing all artificial colours and flavours from its core squash range, which will also be given a new look.
Pepsi is set for a redesign and, a year on from its launch, Drench will be repackaged to improve shelf standout.
The company is also giving retailers to chance to win VIP tickets to a one-day cricket match this summer via a text-to-win promotion on cases of 500ml Pepsi, Diet Pepsi and Pepsi Max.
TEL 0845 755 0345
It will add two pure juice products to its portfolio this year.
Robinsons Smooth Juice, a juice blended with barley, and Robinsons Fruit Shoot 100% Juice will be launched in the second half of 2007.
Robinsons Smooth Juice is ambient and comes in apple, apple & blackcurrant and orange flavours.
Fruit Shoot 100% Juice is available in the same three flavours in a resealable bottle.
Britvic is also removing all artificial colours and flavours from its core squash range, which will also be given a new look.
Pepsi is set for a redesign and, a year on from its launch, Drench will be repackaged to improve shelf standout.
The company is also giving retailers to chance to win VIP tickets to a one-day cricket match this summer via a text-to-win promotion on cases of 500ml Pepsi, Diet Pepsi and Pepsi Max.
TEL 0845 755 0345
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