Piat d'Or has added a new single varietal Vin de France to its portfolio in a bid to recruit new consumers from its target of 40- to 50-year-old females.
Piat d'Or sauvignon blanc 2009 joins chardonnay, grenache rosé and merlot variants, all of which now have screwcaps.
New packaging across the brand aims to heighten on-shelf presence and highlight the brand.
rrp: £4.99
tel: 01279 756200
Piat d'Or sauvignon blanc 2009 joins chardonnay, grenache rosé and merlot variants, all of which now have screwcaps.
New packaging across the brand aims to heighten on-shelf presence and highlight the brand.
rrp: £4.99
tel: 01279 756200
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