DIAGEO GB is investing more than £5m in the Guinness brand this Christmas. Activity will include TV, press, radio and outdoor advertising, new seasonal point of sale material and a range of gift packs.
● The company says this is a key time of year for Guinness, with value sales for the brand increasing 33% in the eight-week festive period last year.
● A range of 16 Guinness gift packs includes the Guinness Tasting Experience – a box with two bottles of Guinness Original, two pint glasses, coasters, a bottle opener and towel. Gift pack rrps range from £5 to £16.
● The TV ad campaign, ‘17:59 It’s Guinness Time’, will air throughout November and December.
Tel 0845 751 5101
● The company says this is a key time of year for Guinness, with value sales for the brand increasing 33% in the eight-week festive period last year.
● A range of 16 Guinness gift packs includes the Guinness Tasting Experience – a box with two bottles of Guinness Original, two pint glasses, coasters, a bottle opener and towel. Gift pack rrps range from £5 to £16.
● The TV ad campaign, ‘17:59 It’s Guinness Time’, will air throughout November and December.
Tel 0845 751 5101
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