Tsingtao celebrates the year of the goat with new packaging

Halewood International has unveiled limited edition Chinese New Year packs for Tsingtao Beer.

Available on the brand’s 12 x 640ml, 24 x 330ml and 4 x 330ml packs, the new look will highlight the year of the goat which begins on 19 February.

Head of spirits and agency brands James Wright said: “Tsingtao’s Chinese New Year packs will create significant standout on shelf and drive sales at a time when Chinese food is front-of-mind amongst consumers. We will also be working with a number of retailers on food matching offers and in-store promotions in the lead-up to Chinese New Year.”