Unilever UK has expanded its Lipton Fruit & Herbal Infusions tea range with two new flavours. Apple & cinnamon and citrus & orange blossom will be available in packs of 20. It hopes to drive growth in the £52m fruit and herbal teas sector (IRI to week ending January 22, 2011). The launch will be supported by a £1.5m marketing campaign which includes Lipton's first TV ad.

rrp: £1.15
tel: 0800 0852 639

Topics