Yazoo vanilla-flavoured milk has returned as a limited edition, aiming to make the most of the popularity of vanilla flavours.

Vanilla flavours in milk have been in good growth over the past 52 weeks, up 29% (Kantar World Panel).

The launch, available in a £1 pricemark pack as well as standard 475ml, is being supported by an integrated marketing campaign for on-the-go flavoured milk. The new line joins existing flavours chocolate, strawberry and banana.

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