Virtue Clean Energy Orange is the latest launch from Virtue Drinks.
Blending oranges and blood oranges, the 250ml can (rrp £1.40) contains 80mg of 100% organic caffeine derived from green coffee beans, with added B-vitamins (B3, B6, B7, B12). Virtue Drinks contain zero sugar and zero calories and are made with all natural ingredients. The drinks are certified Carbon Neutral, non-HFSS, BPA-free, vegan and contain nothing artificial.
What’s more, each can sold contributes to the conservation of rainforests, as the company works with partners to: plant trees, sustainably protect natural ecosystems, conserve endangered species and support local communities.
Rahi Daneshmand, founder of Virtue Drinks says: “As the demand for clean energy drinks accelerates, with more people seeking healthier alternatives to sugary & artificial energy drinks, offering a clear point of difference with Virtue, as the first all-natural, zero sugar and calories range, has helped us fast expand our distribution in the UK and internationally.
“Orange is clearly a flavour that delivers on sales and up until now there have been very limited clean energy drink options with orange flavours.”
In Sports & Energy drinks, Orange flavoured products are the most popular flavour profile in the category with sales values worth £196m (Nielsen). Nielsen latest 52 weeks, WE 30 July 2022
Virtue Clean Energy is available from Epicurium, AF Blakemore, Appleby Westward, DDC and Delicious Ideas.
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