How to make the most of the instant consumption soft drinks boom

As the number one convenience footfall and sales driver [Lumina], soft drinks are key to a store’s success. When retailers tailor their in-store activations and offerings to the latest shopper preferences, behaviours and trends, they can make all the difference to sales.

Understanding and catering your store to popular shopper occasions is key to unlocking further growth in this category. Take the on-the-go occasion, for example - soft drinks value sales grew 17.2% vs 2022 last year in convenience [Circana], and were the number one category bought within this mission [Lumina].

So, how can retailers capitalise on this valuable opportunity?

Putting it into practice 

• Focus on the big hitters - While variety is key, brand is the most important factor when choosing a soft drink [Lumina]. This anchors a consumer’s eye, especially in price-marked pack formats, as shoppers seek their favourite branded soft drinks in a value offering. Prioritise products that are proven performers to place at the forefront of chillers and shelves.
• Enduring energy - Prioritising energy drinks in fixtures is a must, as shoppers continue to seek these in instant-consumption formats. Stimulant energy delivered growth worth £181.5m last year [Circana], and consumers will expect retailers to provide key brands in this sub-category to unlock further revenue. 
• Meal deals, made easy - Food-to-go missions account for 21.6% of total visits in the channel [Lumina], so offering deals that combine soft drinks with meals or snacks is a great way to capitalise on the opportunity.
• Innovative experiences - Innovation and limited-edition flavours work wonders to generate excitement among shoppers and drive impulse purchases among Gen Z, who are now looking for more experiential and branded offerings [Lumina].

Watch how Britvic’s brands answers these key occasions

But that’s not all…

There’s no time like the present. Visit At Your Convenience now to begin your immersion into all things convenience soft drinks and receive a free case of 7UP, Pepsi Max®, Rockstar Energy® or Tango upon registering*.

What’s more, you can get started on prioritising your energy drinks fixture right away, with Rockstar POS kits available through the platform. Click here to get yours now!

 _{* Subject to availability & while stocks last. 1x Free case of Rockstar, Pepsi or Tango Orange per outlet. Max 1 Rockstar POS kit per outlet. x4 POS kits per outlet every 30 days. 250 kits available on a first come first serve basis. NPN. Registration & a valid email address are required. Visit atyourconvenience.com for full Terms and Details. Promoter: Britvic Soft Drinks.}