Wayne Thompson, business unit controller for OOH at FrieslandCampina, tells Convenience Store about these trends and more. As well as revealing what’s causing excitement within flavoured milk, he outlines the best practice for stocking and ranging the category for convenience retailers.
Sources:
IRI InfoScan 52w/e 12/9/20
IRI sales data for value, volume, and pounds per litre, 2017-20
