Maddie - MADL Mascot

Nisa’s charity, Making a Difference Locally (MADL), touched the lives of over 360,000 people in 2024, it reports.

Last year, it donated over £1 million, spread across 1,340 donations, to small charities and community groups nationwide. These contributions bolstered food pantries, enhanced opportunities for children, strengthened community bonds and provided winter support.

In addition to these contributions, Nisa colleagues rallied behind charitable causes. Highlights include raising almost £3,000 for Barnardo’s, wrapping 260 presents for the KIXX Christmas appeal to bring festive cheer to local children, and supporting Scunthorpe Foodbank’s Christmas efforts by organising 170 gift hampers and donating pre-loved toys.

Notable achievements include raising £35,585 through 68 clothing banks, with items donated to Middle Eastern and Ukrainian communities in a partnership between a clothing bank supplier and Oxfam, and £28,673 from in-store collection tins.

Retailers across the country also celebrated significant MADL milestones. Dike & Sons and LA Foods raised an extraordinary £100,000, while The Proudfoot Group surpassed a £200,000 milestone, highlighting the collective impact of community-driven fundraising.

Kate Carroll, head of charity, said: “Our incredible retailers and colleagues have shown unparalleled dedication and generosity this year. Their efforts have created meaningful change in communities across the UK, and I’m immensely proud of what we’ve achieved together in 2024.”