Malibu has added a new variant to its core range.
Malibu Strawberry will launch in a 70cl format while a Malibu Strawberry Daiquiri ready-to-drink (RTD) 250ml can is also available.
Malibu Strawberry (21% ABV) has an RRP of £17.19 and Malibu Strawberry Daiquiri RTD (5% ABV) is available at an RRP of £2.40 per can. Both SKUs can be purchased from Booker for impulse retailers.
Liam Murphy, brand director at Pernod Ricard UK, said: “Flavours have helped us recruit new shoppers into the brand as consumers continue to experiment with new flavour profiles. Strawberry spirit variants over-index with young adult shoppers and remains in high demand in the On-Trade, and the launch of Malibu Strawberry will allow us to continue the flavour momentum. It’s the ultimate summer sipper – fruity, fun, and perfect for sharing with friends for that good-vibes-only feeling all year round. We’re so excited to add this sweet and refreshing flavour innovation to our existing range.”
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